Planning Focus Groups: 2 (Focus Group Kit)

by David L. Morgan (Author)

• New

  Paperback
  1997

  $89.07

  Covers the range of practical tasks required in the course of a research project when using focus groups. This title emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. It features a discussion of personnel and budgets.

• New

  Paperback
  1997

  $215.57

  This kit provides all one needs to know to run a successful focus group, from the initial planning stages to asking questions, to moderating to the final analyzing and reporting of the research.