The No1 Ethical retailer for Books, CD’s, DVD’s & Games
30 Day Refund Guarantee

Analyzing and Reporting Focus Group Results: 6 (Focus Group Kit)

Analyzing and Reporting Focus Group Results: 6 (Focus Group Kit)

by Richard A. Krueger (Author)

  • New

    Paperback 1997

    $89.07
Synopsis

Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Analysis of focus group data is different from analysis of data collected through other qualitative methodologies and this presents new challenges to researchers. This book overviews important principles guiding focus group research, suggests a systematic and verifiable analysis strategy. Krueger is not doctrinaire: he offers multiple approaches and invites others to share their strategies for analysis. The book is helpful for academic audiences, focus group practitioners and the occasional moderator. The straightforward approach contains hundreds of helpful tips.

$89.07

Quantity

10 in stock

More Information

Format: Paperback
 Pages: 160
 Edition: 1
 Publisher: SAGE Publications, Inc
Published: 10 Sep 1997
ISBN 10: 0761908161
ISBN 13: 9780761908166

Author Bio
Richard Krueger is professor emeritus at the University of Minnesota. He is an internationally recognized authority on the use of focus group interviewing within the public environment. For 25 years he served as evaluation leader for the University of Minnesota Extension Service followed by 10 years teaching graduate courses in program evaluation and research methodology. He is a former president of the American Evaluation Association and a member of the Qualitative Research Consultants Association. He holds a Ph.D. from the University of Minnesota. In his spare time he repairs his motorcycle, swaps stories with friends, and shops for tools at the local hardware store. Maybe you've seen him there.