by ProfessorRichardA.Krueger (Author), David Morgan (Author)
This kit provides all one needs to know to run a successful focus group, from the initial planning stages to asking questions, to moderating to the final analyzing and reporting of the research.
Format: Paperback
Pages: 692
Edition: illustrated edition
Publisher: Sage Publications, Inc
Published: 30 Oct 1997
ISBN 10: 0761907602
ISBN 13: 9780761907602