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Demand: Creating What People Love Before They Know They Want it: How it Happens, Why it Happens, How to Make it Happen: Cracking the Code of What People Really Desire

Demand: Creating What People Love Before They Know They Want it: How it Happens, Why it Happens, How to Make it Happen: Cracking the Code of What People Really Desire

by KarlWeber (Author), Adrian Slywotzky (Author)

  • Used

    Paperback 2011

    $5.81
Synopsis

Demand is one of the few economic terms almost everyone knows. Demand drives supply. When demand rises, growth happens - jobs are created, the economy flourishes and society thrives. So goes the theory.
It sounds simple, yet almost no one really understands demand, including the business owners, company leaders and policy makers who try to stimulate and satisfy it. Aimed at a business and general non-fiction readership, DEMAND is a book which searches for clues as to where demand really comes from, and why, and how we might control it.

$5.81

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More Information

Format: Paperback
 Pages: 384
 Publisher: Business Plus
Published: 27 Oct 2011
ISBN 10: 0755361768
ISBN 13: 9780755361762

Author Bio

Adrian J. Slywotzky, a partner of the global management consultancy Oliver Wyman, is one of the world's best-known business thinkers. Author of a string of popular, highly-regarded management books, including THE PROFIT ZONE, VALUE MIGRATION and THE UPSIDE, Slywotzky has been lauded as one of the top 50 business thinkers by The Times and one of the world's six most influential management thinkers by Industry Week.
Co-author Karl Weber is one of today's most successful writers. The bestsellers he has helped develop include Scott McClellan's explosive political memoir WHAT HAPPENED and Nobel laureate Muhammad Yunus's acclaimed works CREATING A WORLD WITHOUT POVERTY and BUILDING SOCIAL BUSINESS.