Advertising and Cultural Politics in Global Times

Advertising and Cultural Politics in Global Times

by PamelaOdih (Author)

Synopsis

Traces transgressive convergences between cultural politics and global advertising media. This book examines advertising as a 'technology of signs' intricately bound up with both the expansion of global networked capitalism, and the forms of cultural political resistances that globalization has precipitated.

$150.13

Quantity

5 in stock

More Information

Format: Hardcover
Pages: 300
Publisher: Ashgate
Published: 01 Jul 2010

ISBN 10: 0754677117
ISBN 13: 9780754677116