Crisis Management in the Tourism Industry: Beating the Odds? (New Directions in Tourism Analysis)

by PeterHosie (Editor), Christof Pforr (Editor)

• New

  Hardcover
  2009

  $169.60

  As an industry, tourism is particularly susceptible to outside events producing negative consumer perceptions. This book provides a conceptual approach to questions such as how tourism businesses prepare for and react to crisis, which measures are taken and what impact they have, and which strategies can be employed to overcome them.