Marketing in the International Aerospace Industry

Marketing in the International Aerospace Industry

by WesleyE.Spreen (Author)

Synopsis

The aerospace industry has a unique business culture and practices. This title analyses the distinctive environment and practices of the aerospace industry. It examines universal management issues from the point of view of the aerospace industries in the US, the UK, France, Germany, and Japan. It is intended for professionals and students.

$156.94

Quantity

5 in stock

More Information

Format: Hardcover
Pages: 250
Edition: illustrated edition
Publisher: Ashgate Publishing Limited
Published: 26 Apr 2007

ISBN 10: 075464975X
ISBN 13: 9780754649755