by JenniferRowley (Author)
Explores the impact of globalisation, digitisation, connectivity and customisation in the information marketplace. This work includes themes such as: delivering the promise, e-service, self-service, customer relationships and value, partnerships and consortia through the value chain, product and service portfolios, and online user data collection.
Format: Hardcover
Pages: 228
Edition: 2nd Revised edition
Publisher: Ashgate Publishing Limited
Published: 28 Jun 2006
ISBN 10: 0754644138
ISBN 13: 9780754644132
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