Election Campaigning in East and Southeast Asia: Globalization of Political Marketing

by Christian Schafferer (Editor), Christian Schafferer (Editor)

• New

  Hardcover
  2006

  $153.31

  Based on the analyses of developments in Japan, Taiwan, South Korea, Malaysia, and the Philippines, this book examines whether there is an 'Asian style' of election campaigning. It offers an insight into the various changes in election campaigning that occurred in the East and Southeast Asia during the process of democratization and modernization.