Sports and City Marketing in European Cities (EURICUR Series (European Institute for Comparative Urban Research))

by Leo Van Den Berg (Author), ErikBraun (Author), Alexander H . J . Otgaar (Author)

• Used

  Hardcover
  2002

  $8.64

  This work investigates the state of the art of sports and city marketing in five European cities: Rotterdam, Barcelona, Helsinki, Manchester and Turin. In each city, the book examines how sports (accommodations, clubs and events) have been made an instrument of city marketing.