The No1 Ethical retailer for Books, CD’s, DVD’s & Games
30 Day Refund Guarantee

Inside the Nudge Unit (Lead Title)

Inside the Nudge Unit (Lead Title)

by David Halpern (Author), David Halpern (Author)

  • New

    paperback

    $15.34
Synopsis

With a foreword by Richard Thaler, winner of the Nobel Prize in Economics 2017! Dr David Halpern, behavioural scientist and head of Number 10's Behavioural Insights Team, or the 'Nudge Unit', invites you inside the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour. Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This is their story.

$15.34

Quantity

2 in stock

More Information

Format: paperback
 Publisher: Random House Uk
Published:
ISBN 10: 0753556553
ISBN 13: 9780753556559
Book Overview: Life changing lessons from the government's Behavioural Insight Team (BIT) or 'Nudge Unit', the unconventional multi-million pound saving initiative that makes a big difference through influencing small, simple changes in human behaviour.

Media Reviews
There is no better guide to governance in the twenty-first century * Cass C Sunstein, co-author of Nudge *
Offers a penetrating insight into the potential of behavioural mechanics, revealing what really works * The Times Literary Supplement *
A stunning book - thrilling, eye-opening and deeply informative * Alain de Botton *
Explains how to change people's behaviour in subtle but profound ways. Politicians of all parties could learn from this book * Guardian *
A must-read account of one of the Cameron government's best innovations. Inside the Nudge Unit is a brilliant guide to making any organisation not just more effective, but more human * Steve Hilton, former Senior Advisor to David Cameron and author of More Human *
Author Bio
Dr David Halpern is currently Chief Executive of the Behavioural Insights Team (BIT) and the UK's National Adviser on What Works. Prior to this, David was Chief Analyst in the Prime Minister's Strategy Unit (2001-2007), and has held academic positions at the Universities of Cambridge, Oxford and Harvard. The work of BIT has led to numerous changes in government policy - from different ways of spending and saving money, to changes in regulation and legislation - and above all, to remarkable results.