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Used
Paperback
2008
$3.48
Every day, we suffer a barrage of information about the threat of terrorism, war and apocalypse. But while we are preoccupied by our fears, the real risk of these obscure annihilating events taking place is about as likely as winning the lottery. In this ground-breaking new book, Dan Gardner explains our 'risk perception' through our brains' two simultaneous responses to risk - the ancient 'fight or flight' instinct and the rational considered response. How do we make choices amidst the bombardment of information we experience every day? And to what extent is that information manipulated to provoke a particular reaction from the public? To discover the answers, Dan Gardner speaks to economists, politicians, psychologists and media commentators, with entertaining and often surprising results.
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Used
Paperback
2009
$4.72
We are the safest humans who ever lived - the statistics prove it. And yet the media tells a different story with its warnings and scare stories. How is it possible that anxiety has become the stuff of daily life? In this ground-breaking, compulsively readable book, Dan Gardner shows how our flawed strategies for perceiving risk influence our lives, often with unforeseen and sometimes - tragic consequences. He throws light on our paranoia about everything from pedophiles to terrorism and reveals how the most significant threats are actually the mundane risks to which we pay little attention. Speaking to psychologists and scientists, as well as looking at the influence of the media and politicians, Gardner uncovers one of the central puzzles of our time: why are the safest people in history living in a culture of fear?
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Used
Hardcover
2008
$5.48
In 2003, a Home Office report stated that 68 British children have been abducted that year by a stranger. With 11.4 million children under 16 living in the UK, that works out to a risk of one in 167,647. 158 people in Britain have died from the human variation of mad cow disease yet 12,000 Britons are killed each year by flu and related complications. In the tradition of Malcolm Gladwell, Dan Gardner explores a new way of thinking about the decisions we make. We are the safest and healthiest human beings who ever lived, and yet irrational fear of the risk we face in everyday life is growing, with deadly consequences - such as the 1,595 Americans killed when they made the mistake of switching from planes to cars after September 11. In part, this irrationality is caused by those who promote fear for their own gain - including politicians, activists and the media. Culture also matters. But a more fundamental cause is human psychology. Working with risk science pioneer Paul Slovic, author Dan Gardner sets out to explain in a compulsively readable fashion just how we make our decisions and run our lives. We learn that the brain has not one but two systems for analyzing risk.
One is primitive, unconscious, and intuitive. The other is conscious and rational. The two systems often agree, but occasionally they come to very different conclusions. When that happens, we can find ourselves worrying about what the statistics tell us is a trivial threat - terrorism, child abduction, cancer caused by chemical pollution - or shrugging off serious risks like obesity and smoking. Gladwell told us about the black box of our brains; Gardner takes us inside, helping us to understand how to deconstruct the information we're bombarded with and respond more logically and adaptively to our world. Risk is cutting-edge reading.
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New
Paperback
2009
$18.26
We are the safest humans who ever lived - the statistics prove it. And yet the media tells a different story with its warnings and scare stories. How is it possible that anxiety has become the stuff of daily life? In this ground-breaking, compulsively readable book, Dan Gardner shows how our flawed strategies for perceiving risk influence our lives, often with unforeseen and sometimes - tragic consequences. He throws light on our paranoia about everything from pedophiles to terrorism and reveals how the most significant threats are actually the mundane risks to which we pay little attention. Speaking to psychologists and scientists, as well as looking at the influence of the media and politicians, Gardner uncovers one of the central puzzles of our time: why are the safest people in history living in a culture of fear?