by Robert H Frank (Author)
Have you ever wondered why there is a light in your fridge but not in your freezer? Or why 24-hour shops bother having locks on their doors? Or why soft drink cans are cylindrical, but milk cartons are square? The answer is simple: economics. For years, economist Robert Frank has been encouraging his students to ask questions about the conundrums and strange occurrences they encounter in everyday life and to try to explain them using economics. Now in this bestselling book, he shares the most intriguing - and bizarre - questions and the economic principles that answer them to reveal why many of the most puzzling parts of everyday life actually make perfect (economic) sense.
Format: Paperback
Pages: 256
Edition: First Edition
Publisher: Virgin Books
Published: 03 Apr 2008
ISBN 10: 0753513382
ISBN 13: 9780753513385
Book Overview: Reviews and features in national supplements Targeted promotions in student publications Coverage in business, current affairs and politics magazines
Prizes: Shortlisted for Heathrow Travel Product Award: Travel Read, Non-Fiction 2009.