The Race for the 2012 Olympics

The Race for the 2012 Olympics

by Mike Lee (Author)

Synopsis

London bid leader and British Olympic hero Sebastian Coe, Tony Blair and David Beckham all played a part in winning the most competitive race for the Games in Olympic history. But it was far from plain sailing and the campaign was a rollercoaster ride of emotions: full of drama, controversy and tears from the moment businesswoman Barbara Cassani was given the task of launching the bid in 2003, to the fateful day in Singapore when her successor, Lord Coe, and the rest of the world was told London had won. Mike Lee was at the heart of this intriguing journey through the entangled world of International Olympic Committee politics, international sport, British politics and the media as he travelled the world with Coe and other team members to present London's bid.

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More Information

Format: Paperback
Pages: 240
Edition: UK ed.
Publisher: Virgin Books
Published: 06 Jul 2006

ISBN 10: 0753511525
ISBN 13: 9780753511527
Book Overview: THE INSIDE STORY OF THE RACE TO WIN THE WORLD'S MOST PRESTIGIOUS AWARD

Media Reviews
A highly readable memoir * The Independent *
A fascinating account of what goes on behind the scenes * Observer *
Author Bio
Mike Lee was London 2012's Director of Communications and Public Affairs during the campaign to secure the Olympics for the city. He has previously worked as a senior adviser for the Rt Hon David Blunkett MP and as Director of Communications and Public Affairs for UEFA.