PR Power: Inside Secrets from the World of Spin (Virgin Business Guides)

by SirRichardBranson (Foreword), Amanda Barry (Author)

• Used

  Paperback
  2002

  $7.97

  Whether you are just starting out or have been running your business for years, it is never too late to start harnessing the power of public relations. In this guide, Amanda Barry shows why some of the world's most successful entrepreneurs view PR with a passion and why you should too. Full of practical hints and tips, toolkit exercises and down-to-earth advice, PR Power includes views from leading experts and case studies of real businesses. It also offers advice on how to get the most from your PR consultancy or in-house team and what to do if you are running PR yourself. Drawing on her own experiences and guiding you around pitfalls, Amanda Barry dispels the myths and bins the spin to provide an easy-to-use handbook.

• Used

  Paperback
  2005

  $3.31

  Whether you're just starting out or have been in business for years, it's never too late to start harnessing the incredible power of public relations. PR Power offers advice on how to get the most from your PR consultancy or in-house team and what to do if you're running the PR yourself, with: * practical hints and tips * toolkit exercises * case studies from real businesses * priceless advice from leading experts in PR