Do Something Different: Proven Marketing Techniques to Transform Your Business (Virgin business guides)

Do Something Different: Proven Marketing Techniques to Transform Your Business (Virgin business guides)

by Jurgen Wolff (Author)

Synopsis

This volume, built around 100 case studies, contains advice on how to take charge of your situation and create your own alternaitves. It offers examples of entrepreneurs who took a sideways look at the market and their competitors, and decided to branch out and do something a little bit surprising. As a result they made their products and their companies stand out among the competition.

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Quantity

4 in stock

More Information

Format: Paperback
Pages: 206
Edition: illustrated edition
Publisher: Virgin Books
Published: 05 Apr 2001

ISBN 10: 0753505282
ISBN 13: 9780753505281

Author Bio
Jurgen Wolff publishes a newsletter focusing on creativity in business at the University of Southern California and the Academy for Chief Executives. He is author or co-author of five books.