by Jurgen Wolff (Author)
This volume, built around 100 case studies, contains advice on how to take charge of your situation and create your own alternaitves. It offers examples of entrepreneurs who took a sideways look at the market and their competitors, and decided to branch out and do something a little bit surprising. As a result they made their products and their companies stand out among the competition.
Format: Paperback
Pages: 206
Edition: illustrated edition
Publisher: Virgin Books
Published: 05 Apr 2001
ISBN 10: 0753505282
ISBN 13: 9780753505281