Formula One: The Business of Winning

by RussellHotten (Author)

• Used

  Mass Market Paperback
  1999

  $3.24

  Formula One motor racing is today the richest and most powerful sport in the world. Combining glamour, engineering excellence, advanced technology, danger and speed, it ranks alongside the Olympic Games and soccer's World Cup as one of the world's greatest sporting events. In this book, Russell Hotten examines for the first time the business and finance of Formula One including the sport's movers and shakers, its multi-millionaire drivers, and the team owners, sponsors and media.

• Used

  Hardcover
  1998

  $3.24

  This text examines the business and finances of Formula One. It looks at the interplay between the businesses and financiers of the sport, the organizations and vested interests that control Formula One, the manufacturers and sponsors that invest huge sums, the millionaire drivers, the role of the media, and the cutting edge technology invented and installed into the cars.