Selling The Invisible: A Field Guide To Modern Marketing

by HarryBeckwith (Author)

• Used

  Paperback
  1999

  $3.47

  Beginning with the core problem of service marketing, that is service quality; this guide suggests how to find out what you must improve using examples of what really works. The book offers new perspectives on service marketing.

• Used

  Hardcover
  1999

  $3.47