CIM Practice and Revision Kit: Strategic Marketing Management - Planning and Control Paper 11

by Chartered Instituteof Marketing (Author)

• Used

  Paperback
  1997

  $11.82

  This practice and revision kit focuses on planning and control in strategic marketing management. It is part of a range of CIM study texts launched in 1991, with practice and revision kits added in 1994. Throughout that period, the range has been developed, adding new features whilst ensuring the material remains focused on the CIM exams. All texts carry the full recommendation of the CIM examiners. The 1997 practice and revision kits contain all Syllabus '94 questions, including those set in December 1996, along with further exam-standard questions with solutions.