CIM Practice and Revision Kit: Strategic Marketing Management - Planning and Control Paper 11, Diploma (Cim Practice & Revision Kit)

by The CIM (Author)

• Used

  Paperback
  1999

  $12.45

  This revision and practice kit focuses on planning and control in strategic marketing management. It is part of a range of CIM kits launched in 1994. Throughout that period, the range has been developed, adding new features whilst ensuring the material remains focused on the CIM exams. All texts carry the full recommendation of the CIM examiners.