
by Chartered Instituteof Marketing (Author)
This practice and revision kit focuses on the marketing environment. It is part of a range of CIM study texts launched in 1991, with practice and revision kits added in 1994. Throughout that period, the range has been developed, adding new features whilst ensuring the material remains focused on the CIM exams. All texts carry the full recommendation of the CIM examiners.
Format: Spiral-bound
Edition: 5th Revised edition
Publisher: BPP Publishing Ltd
Published: 30 Sep 1999
ISBN 10: 0751749206
ISBN 13: 9780751749205