Cim Diploma - Paper 9: Integrated Marketing Communications: Study Text (2002) (CIM Study Text: Diploma)

by B P P (Author)

• Used

  Paperback
  2002

  $3.42

  BPP liaise closely with the senior examiners to ensure that the study texts contain complete syllabus coverage. This edition has been updated in the light of an in-depth review by the CIM. Features include: CIM syllabus; guidance notes extracts; scene-setting chapter introductions; key concepts; action programmes; chapter round-ups; and marketing at work real-life examples.