Cim Diploma - Paper 12: Strategic Marketing Management - Analysis and Decision: Study Text (2001): Exam Dates - 12-01, 06-02 (CIM tutorial text: Diploma)

by B P P (Author)

• Used

  Paperback
  2001

  $48.42

  This study text is applicable for the December 2001 and June 2002 examinations. Features include: CIM syllabus; guidance notes extracts; scene-setting chapter introductions; key concepts; action programmes; chapter round-ups; and marketing at work real-life examples. BPP liaise closely with the senior examiners to ensure that the study texts contain complete syllabus coverage. This edition has been updated in the light of an in-depth review by the CIM.