by B P P (Author)
This study text focuses on management information for marketing and sales. It is part of a range of CIM study texts launched in 1991, with practice and revision kits added in 1994. Throughout that period, the range has been developed, adding new features whilst ensuring the material remains focused on the CIM exams. All texts carry the full recommendation of the CIM examiners.
Format: Paperback
Pages: 369
Publisher: BPP Publishing Ltd
Published: 29 Jun 2000
ISBN 10: 0751741051
ISBN 13: 9780751741056