by The CIM (Author)
This study text focuses on marketing operations. It is part of a range of CIM study texts launched in 1991, with practice and revision kits added in 1994. Throughout that period, the range has been developed, adding new features whilst ensuring the material remains focused on the CIM exams. All texts carry the full recommendation of the CIM examiners.
Format: Paperback
Pages: 338
Edition: Revised
Publisher: BPP Publishing Ltd
Published: 01 May 1999
ISBN 10: 075174087X
ISBN 13: 9780751740875