CIM Study Text: Strategic Marketing Management Paper 11

by Chartered Instituteof Marketing (Author)

• Used

  Paperback
  1998

  $3.27

  This study text focuses on planning and control in strategic marketing management. It is part of a range of CIM study texts launched in 1991, with practice and revision kits added in 1994. Throughout that period, the range has been developed, adding new features whilst ensuring the material remains focused on the CIM exams. All texts carry the full recommendation of the CIM examiners.