by Chartered Instituteof Marketing (Author)
This study text focuses on promotional practice. It is part of a range of CIM study texts launched in 1991, with practice and revision kits added in 1994. Throughout that period, the range has been developed, adding new features whilst ensuring the material remains focused on the CIM exams. All texts carry the full recommendation of the CIM examiners.
Format: Paperback
Edition: 5Rev Ed
Publisher: BPP Publishing Ltd
Published: Apr 1998
ISBN 10: 0751740683
ISBN 13: 9780751740684