CIM Study Text: Management Information for Marketing and Sales

CIM Study Text: Management Information for Marketing and Sales

by The CIM (Author)

Synopsis

This study text focuses on management information for marketing and sales. It is part of a range of CIM study texts launched in 1991, with practice and revision kits added in 1994. Throughout that period, the range has been developed, adding new features whilst ensuring the material remains focused on the CIM exams. All texts carry the full recommendation of the CIM examiners. The 1997 study texts continue to place a major emphasis upon providing case examples to illustrate points.

$116.78

Quantity

1 in stock

More Information

Format: Paperback
Edition: 4Rev Ed
Publisher: BPP Publishing Ltd
Published: Apr 1997

ISBN 10: 0751740578
ISBN 13: 9780751740578