by David Michie (Author)
Mike Cullen has created the most effective PR agency in London. His client list comprises a veritable who's who from the FTSE 100, and the cream of the crop is Starwear, the world's leading sports wear manufacturer. Nathan Strauss, Chairman of Starwear, is respected throughout the business world for his straightforward ethics, and the business community is rocked when he commits suicide. So too is Chris Treiger, an analyst who has just been head-hunted by Cullen to head up a major piece of research for Starwear. Nathan's brother Jacob immediately steps in to Nathan's shoes, and it seems that the company will continue as before. However Chris realises that all is not right with either the company or the agency and his unease rapidly turns to fear when his erstwhile lover, an investigative journalist, turns up some highly damaging facts. But can he trust her? Or has the world of PR hype and its trick mirrors affected his judgement, perhaps his sanity? A remarkable debut thriller of chilling authenticity.
Format: Paperback
Pages: 464
Edition: New
Publisher: Sphere
Published: 18 Jan 2001
ISBN 10: 0751529567
ISBN 13: 9780751529562
Book Overview: GBP50,000 JOINT PROMOTION WITH PURE DECEPTION * Joint advertising on the London Underground and at mainline stations nationwide * POS to include poster and mixed hb/pb display bin with custom header * Author PR activity to include media interviews and features *Consumer competition to win GBP1,000 flagged on all advertising and POS * Submitted for trade promotions * Reading copies available