The Jaguar Story (Story of)

by Giles Chapman (Author)

• New

  Hardcover
  2019

  $13.06

  The Jaguar name is synonymous with style, power, performance, luxury and an intangible element of Britishness, so you might never guess that the company began in a Blackpool backstreet, making motorbike sidecars. The extraordinary vision of founder William Lyons turned this humble enterprise first into a maker of natty car bodywork, before it took its first tentative steps, in 1932, to become a proper manufacturer. Jaguar Cars was formed in 1945, and the metamorphosis began: superb engines, knock-out design, epic racing victories and thrilling sports saloons followed. Rocky times were endured, rescues mounted and battles fought, but with the XF and new F-type of today Jaguar is once more a world beater. Here, Giles Chapman captures the entire, astounding story.