Setting the PACE in Product Development

Setting the PACE in Product Development

by Michael E . Mc Grath (Author)

Synopsis

Setting the PACE in Product Development describes how to effectively manage the key ingredients of successful product development: time, quality, talent and resources. This revised edition of Product Development provides essential insight as to how to efficiently organize people, resources and processes to dramatically improve financial results, strategic positions, internal morale and customer satisfaction. The PACE techniques integrate vital company-wide functions, engaging the entire company and focusing its collective energy on strategically and financially important goals.

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More Information

Format: Paperback
Pages: 200
Edition: 1
Publisher: Routledge
Published: 31 Aug 1996

ISBN 10: 075069789X
ISBN 13: 9780750697897
Book Overview: Previously in hardback, now in paperback with 3 new chapters on product strategy, technology management and cross-project management. Popular proven method of success for achieving efficiency in product development and cycle time. A must for anyone who needs quality results in a timely fashion.

Media Reviews
Setting the PACE embodies all the precepts and directions of PDMA in that its primary thesis is reducing the concept-to-consumer cycle time while heightening the need for improvements in all supporting functions such as marketing, R & D, consumer research, logistics, etc. Its strengths lie in clearly recognizing the multiple functional disputes that exist within most companies and redefining these functional roles to align with and support new product development...This book is more of a primer, which would make it essential reading for companies beginning to recognize that they no longer qualify as a fast follower as defined by Michael Porter.
-Journal of Product Innovation Management, May 1997