Marketing Research for Non-profit, Community and Creative Organizations: How to improve your product, find customers and effectively promote your message

by Bonita Kolb (Author)

• New

  Paperback
  2008

  $59.79

  A guide to conducting research methods within the non-profit sector. It aims to educate the readers on how research can be utilized to help their organization reach its goals. It shows how to conduct different methods of research, and how to use the findings of these to improve products, target customers and develop effective promotions.