Consumer Behaviour in Sport and Events: Marketing Action (Sports Marketing)

by Daniel C . Funk (Author)

• New

  Paperback
  2008

  $68.58

  Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. This book provides students and industry professionals knowledge and skills necessary to meet the marketing challenges facing professionals working in the sport and event industries.