Sponsorship: For a Return on Investment

Sponsorship: For a Return on Investment

by Guy Masterman (Author)

Synopsis

Provides an insight on the use of sponsorship for a return on investment. This book builds a conceptual framework for the development, planning, implementation and evaluation of strategies for sport, arts, music and community sponsorship. It provides a selection of examples and case studies to demonstrate the importance of sponsorship.

$187.39

Quantity

5 in stock

More Information

Format: Hardcover
Pages: 280
Publisher: A Butterworth-Heinemann Title
Published: 16 Jul 2007

ISBN 10: 0750686405
ISBN 13: 9780750686402