by Guy Masterman (Author)
Provides an insight on the use of sponsorship for a return on investment. This book builds a conceptual framework for the development, planning, implementation and evaluation of strategies for sport, arts, music and community sponsorship. It provides a selection of examples and case studies to demonstrate the importance of sponsorship.
Format: Hardcover
Pages: 280
Publisher: A Butterworth-Heinemann Title
Published: 16 Jul 2007
ISBN 10: 0750686405
ISBN 13: 9780750686402