Total Relationship Marketing, Third Edition: Marketing Management, Relationship Strategy,CRM, and a New Dominant Logic for the Value-creating Network Economy

by EvertGummesson (Author)

• New

  Paperback
  2008

  $64.87

  A work on the subject of relationship marketing and CRM that presents an analysis of relational approaches to marketing where the three words relationships, networks and interaction are king. It addresses both the high tech, information technology aspects of marketing and the high touch, human aspects.