by PaulFifield (Author)
The very best business isn't born out of hunches, macho tactical skirmishing or simply 'being busy', but is the product of careful calculation and understanding customers' needs, wants and aspirations. This 'how to' book of marketing strategy focuses on doing what our customers want us to do, how they want it done.
Format: Paperback
Pages: 628
Edition: 1
Publisher: A Butterworth-Heinemann Title
Published: 24 Jul 2008
ISBN 10: 0750686316
ISBN 13: 9780750686310
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