Handbook of New Product Development Management

by Christoph Loch (Editor), StylianosKavadias (Editor)

• New

  Hardcover
  2008

  $91.65

  Managing new product development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organizational behaviour. This work surveys this area in the context of an overall framework that explains how aspects interact and combine in a successful NPD process. Each chapter outlines open questions.