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Advanced Theory and Practice in Sport Marketing

Advanced Theory and Practice in Sport Marketing

by EricC.Schwarz (Author), JasonD.Hunter (Author)

  • Used

    Paperback 2008

    $4.19
Synopsis

Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Where existing sport marketing texts restate concepts learned at an introductory marketing level, this book goes beyond, by expanding the knowledge of the student with advanced marketing theory which is specifically related to the crucial areas in sport marketing.

Advanced Theory and Practice in Sport Marketing is vital reading for any sport marketing student wishing to progress their knowledge and take their understanding of the industry to the next level.

$4.19

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1 in stock

More Information

Format: Paperback
 Pages: 480
 Edition: 1
 Publisher: A Butterworth-Heinemann Title
Published: 01 Apr 2008
ISBN 10: 0750684917
ISBN 13: 9780750684910

Media Reviews
`Advanced Theory and Practice in Sport Marketing fills a much needed niche in sport management curriculum support. While it is critical that sport management education provides practical application, students still need to understand theoretical concepts that underlie real-world situations. Advanced Theory and Practice in Sport Marketing breaks new ground in sport management pedagogy by providing both in-depth theoretical discussions and practical applications. This is a must-read for well-prepared future sport managers.'

DR. RICHARD M. SOUTHALL, Director of the College Sport Research Institute and Assistant Professor in Sport Administration at The University of North Carolina-Chapel Hill, USA.

`Eric Schwarz and Jason Hunter have put together a fantastic book that can be used by students, faculty, and sport business industry professionals alike.'

DR. BRENDA G. PITTS, Professor of Sport Marketing, Georgia State University, USA.
Author Bio
Eric Schwarz is Associate Professor of Sport Business, Saint Leo University, Florida, USA Jason Hunter is a Lecturer in the Athletics Department, College of DuPage, USA