Entrepreneurship & Small Business Management in the Hospitality Industry (Hospitality, Leisure and Tourism)

by Conrad Lashley (Author), Darren Lee - Ross (Author)

• New

  Paperback
  2008

  $83.53

  Small businesses are the backbone of the tourism and hospitality industry. This book takes an intuitive step-by-step progression through various stages of the entrepreneurial process: context, theoretical perspectives and definitions; concept to reality; the business plan; and growth and the future.