by JohnCass (Author)
Provides tools for companies to interact with customers through blogging communities. This book shows how to transform public relations and search marketing through consumer-generated media, RSS feeds and comment interaction strategies and describes how to optimize blog articles for blog search engines and provides content strategies.
Format: Paperback
Pages: 240
Publisher: A Butterworth-Heinemann Title
Published: 05 Jun 2007
ISBN 10: 075068416X
ISBN 13: 9780750684163