CIM Coursebook 07/08 Marketing Management in Practice: 07/08 Edition

by TonyCurtis (Author), JohnWilliamsCaptain (Author)

• Used

  Paperback
  2007

  $11.98

  BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Written specially for the Marketing Management in Practice module by the Senior Examiner, this is the only coursebook fully endorsed by CIM that contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam.