Marketing Through Search Optimization: How People Search and How to be found on the web

by Alex Michael (Author), Ben Salter (Contributor), Alex Michael (Author)

• New

  Paperback
  2007

  $36.91

  Guides readers through proven techniques for achieving and measuring success in search engine marketing, along with a review of the most important search engines and directories. This book describes how to optimize, for both local and international users using tutorials and walkthroughs to demonstrate how to steadily improve your site rankings.