Data Mining and Market Intelligence for Optimal Marketing Returns

by SusanChiu (Author), Domingo Tavella (Author)

New
Hardcover
2008
$69.07

Offers a dual treatment of market research and data mining. This book uses a how-to approach for professionals with illustrative case studies in addition to theory. It includes practical tips on how to create executive reports, dashboards, and a market intelligence infrastructure.

Synopsis

Offers a dual treatment of market research and data mining. This book uses a how-to approach for professionals with illustrative case studies in addition to theory. It includes practical tips on how to create executive reports, dashboards, and a market intelligence infrastructure.

$69.07

Quantity

5 in stock

More Information

Format: Hardcover
Pages: 296
Edition: 1
Publisher: A Butterworth-Heinemann Title
Published: 01 Jul 2008
ISBN 10: 0750682345
ISBN 13: 9780750682343

Data Mining and Market Intelligence for Optimal Marketing Returns

New

$69.07

Synopsis

$69.07

More Information