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Marketing in a Nutshell: Key concepts for non-specialists

Marketing in a Nutshell: Key concepts for non-specialists

by Malcolm Mc Donald (Author), Mike Meldrum (Author)

  • Used

    Paperback 2007

    $3.40
Synopsis

Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a Nutshell makes the authors' marketing know-how and expert insights accessible to all.

$3.40

Save:$25.47 (88%)

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1 in stock

More Information

Format: Paperback
 Pages: 320
 Publisher: A Butterworth-Heinemann Title
Published: 09 Jan 2007
ISBN 10: 0750681330
ISBN 13: 9780750681339
Book Overview: Instant access to a powerhouse of essential marketing skills and knowledge

Author Bio
MA(Oxon), MSc, PhD, D.Litt. FCIM FRSA, until recently was Professor of Marketing and Deputy Director Cranfield School of Management, with special responsibility for E-business. Malcolm is a graduate in English Language and Literature from Oxford University, in Business Studies from Bradford University Management Centre, and has a PhD from Cranfield University. He also has an Honorary Doctorate from Bradford University. Malcolm has extensive industrial experience, including a number of years as Marketing Director of Canada Dry.