Museum Marketing

by Ruth Rentschler (Author)

• Used

  Paperback
  2007

  $13.36

  Museums have moved from a product to a marketing focus over the years. This book features a range of international case studies that demonstrate the museum experience and draw out the particular challenges that museums and galleries of varying sizes and types face in the global marketplace.

• New

  Paperback
  2007

  $64.08

  Museums have moved from a product to a marketing focus over the years. This book features a range of international case studies that demonstrate the museum experience and draw out the particular challenges that museums and galleries of varying sizes and types face in the global marketplace.