CIM Coursebook 06/07 Strategic Marketing Decisions

by Isobel Doole (Author), Robin Lowe (Author)

• Used

  Paperback
  2006

  $7.70

  Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course. It is written specially for the Strategic Marketing Decisions module by the CIM senior examiner and a leading expert in the field. It is the only coursebook fully endorsed by CIM. It contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam.