by KirkWakefield (Author)
Demonstrates that effective sports marketing epitomizes the science and art of marketing across various contexts. This work includes examples of best practices and covers subjects as diverse as sponsorships, season ticket sales, venue management, and more. It also presents an overview of the techniques in sports marketing.
Format: Paperback
Pages: 288
Edition: 1
Publisher: A Butterworth-Heinemann Title
Published: 11 Jan 2007
ISBN 10: 0750679794
ISBN 13: 9780750679794