Team Sports Marketing

Team Sports Marketing

by KirkWakefield (Author)

Synopsis

Demonstrates that effective sports marketing epitomizes the science and art of marketing across various contexts. This work includes examples of best practices and covers subjects as diverse as sponsorships, season ticket sales, venue management, and more. It also presents an overview of the techniques in sports marketing.

$77.38

Quantity

10 in stock

More Information

Format: Paperback
Pages: 288
Edition: 1
Publisher: A Butterworth-Heinemann Title
Published: 11 Jan 2007

ISBN 10: 0750679794
ISBN 13: 9780750679794