by Dennis E . Deuschl (Author)
Includes a chapter that explains the growth of industry PR, and travel & tourism news coverage which focuses on the considerable economic benefits of the industry. This title introduces the key domestic/international media and audiences that PR pros in travel and tourism need to target.
Format: Paperback
Pages: 208
Publisher: A Butterworth-Heinemann Title
Published: 11 Dec 2006
ISBN 10: 0750679115
ISBN 13: 9780750679114