Market-Driven Thinking: Achieving Contextual Intelligence

by Arch G . Woodside (Author)

• New

  Hardcover
  2005

  $74.15

  Offers a useful mental model and tools for learning about how executives and customers think within marketplace contexts. This book examines the actual thinking and actions by executives and customers related to making marketplace decisions. It looks at thought and choice in both B2B (business-to-business) and B2C (business-to-consumer) contexts.