Storytelling in Organizations: Why Storytelling Is Transforming 21st Century Organizations and Management

Storytelling in Organizations: Why Storytelling Is Transforming 21st Century Organizations and Management

by JohnSeelyBrown (Author), Laurence Prusak (Author), Laurence Prusak (Author), KatalinaGroh (Author), StephenDenning (Author)

Synopsis

Draws on why narrative and storytelling should be part of the mainstream of organizational and management thinking.

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More Information

Format: Paperback
Pages: 208
Publisher: A Butterworth-Heinemann Title
Published: 21 Sep 2004

ISBN 10: 0750678208
ISBN 13: 9780750678209